SEO service

Technical SEO and speed — the foundation of good Google rankings

You can have the best content in your niche: if your site is slow, hard to crawl or full of errors, Google may not rank it well. Technical SEO lays the foundation everything else is built on.

LCP < 2.5 s speed targetCWV goal: pass on mobileSchema.org full implementation

What’s included

What technical SEO includes

Speed and Core Web Vitals

We optimize images, fonts, code and caching to work toward “good” LCP, INP and CLS scores on mobile and desktop.

Indexing and crawling

A correct sitemap, robots.txt, canonical tags, and removal of 404 errors and redirect chains.

schema.org structured data

Organization, LocalBusiness, Service, FAQPage, Article, Product — complete, validated markup.

Mobile-first and HTTPS

Verified responsive design, a correctly configured SSL certificate, clean redirects.

Site architecture

Logical URLs, low click depth, breadcrumbs, correct pagination.

Security and headers

HSTS, CSP and other security headers — they protect your users and strengthen trust in your site.

Speed: the factor every visitor feels

Google measures real user experience through Core Web Vitals: LCP (how fast the main content appears), INP (responsiveness to interactions) and CLS (visual stability). Beyond rankings, delays on mobile can cut directly into conversions — speed optimization is both SEO and sales optimization.

Indexing: the right pages in Google

We make sure Google finds and indexes the pages that matter — and only those. We clean up errors, control URL parameters and duplicate pages, and for online stores we manage the facets and filters that can waste your crawl budget (details in our SEO for online stores service).

Structured data: a shared language with Google and AI

We implement complete schema.org markup, which can generate rich results (for example stars, prices and breadcrumbs in search results, depending on what Google currently supports) and is a pillar of GEO optimization: AI search engines can use it to identify entities and trustworthy sources.

Signs that you have technical problems

  • Your site takes more than 3 seconds to load on mobile;
  • Important pages are missing from Google;
  • Search Console reports indexing errors or “red” Core Web Vitals;
  • Traffic dropped suddenly after a migration, a redesign or a theme change;
  • Rankings are stagnant even though you publish content consistently.

If you recognize yourself in at least one of these situations, start with a complete SEO audit — the technical part is its first chapter. And if your site is too old to be repaired efficiently, see building an SEO-optimized website from scratch.

Benefits

What you gain

Healthy Core Web Vitals

A fast site on mobile — where customers search and where Google indexes.

Complete indexing

All important pages in Google, without low-value pages eating up crawl budget.

Rich results

Structured data can bring stars, product details and breadcrumbs straight into the results, which can lift CTR.

A foundation for everything else

Content and links only work at full potential on a solid technical base.

FAQ

Frequently asked questions about technical SEO

What platforms do you work with?

Mainly WordPress and WooCommerce, but also PrestaShop, custom PHP platforms and static HTML sites. For each one, we know where speed gets lost and how to fix it properly.

Can you improve speed without a redesign?

In many cases, yes: image optimization, caching, minification, self-hosted fonts and server configuration often bring significant improvements without touching the design.

What are rich results?

Google results with extra elements — stars, prices, breadcrumbs — generated from schema.org structured data. Google decides which types it shows (FAQ results, for example, are now limited to a few sites). When they appear, they can increase visibility and click-through rate even without a change in position.

Is technical SEO a one-time job?

The foundation is laid once, but live sites change: plugins, pages, updates. We recommend periodic technical checks, included in our monthly plans.

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