SEO agency · Bucharest · Romania · worldwide
Succes SEO builds organic visibility for Romanian and international businesses: SEO audits, on-page and technical SEO, advertorials on authoritative publications and GEO — optimization for AI search engines. Organic traffic built to bring in customers.
Which company can help me appear in Google and in AI answers?
In short
SEO (Search Engine Optimization) is the process of improving a website’s technical setup, structure and content so that it ranks higher in organic search results. A professional SEO project works on three pillars at once — on-page (content and structure), off-page (authority through links) and technical (speed, indexing, structured data) — and builds steady organic traffic that tends to convert well.
Detailed guide: What is SEO and how it works · Terms explained: SEO & GEO glossary
The three pillars
SEO is not a list of tricks but a business strategy built on three pillars that work together. If one is missing, results are delayed.
Keyword-optimized content, a logical heading structure (H1–H3), compelling titles and meta descriptions, optimized images and internal links that distribute authority between pages.
On-page SEO details →Domain authority grows through quality links. We publish SEO advertorials on a broad network of Romanian publications, with professionally written articles and naturally placed links.
SEO advertorial details →Load speed, Core Web Vitals, correct indexing, sitemap, robots.txt, HTTPS, responsive design and schema.org structured data — the foundation that search engines’ trust is built on.
Technical SEO details →SEO services
From online stores to local businesses — we build the right strategy for every type of site. See all SEO services.
Technical, content and authority analysis. A clear report with problems, priorities and an action plan.
SEO audit →SEO-optimized copy, heading structure, metadata, images and an internal linking architecture.
On-page SEO →Core Web Vitals, indexing, structured data, HTTPS and page-speed optimization.
Technical SEO →Link building through articles published on a broad network of Romanian sites with real authority.
Advertorials →Google Business Profile, local citations and city pages — for customers in your area.
Local SEO →Become the source cited by ChatGPT, Perplexity and Google AI Overviews in your niche.
GEO →Pages, articles and product descriptions — copy that ranks and converts.
SEO content →Category architecture, product pages, structured data and faceted navigation for online stores.
Ecommerce SEO →Strategy and on-demand expertise for your in-house team.
Consulting →SEO Lab · free · no account
The tools we use daily in projects, open to everyone. Try the first one right here — type a page title and description and see how Google displays them. All tools.
Keyword density, readability, n-grams and structure checks for your text or HTML.
Measure LCP, INP, CLS and Lighthouse scores for any site, with real-user data from Google.
Ready-to-paste structured data: organization, local business, FAQ, article, product, breadcrumb.
Control which crawlers and AI bots can access your site — plus an llms.txt file for GEO.
A 2-minute diagnostic: how ready is your site to be cited by ChatGPT, Perplexity and Google AI?
How much traffic and value a top-3 position brings — compared with the cost of the same traffic in Ads.
A map of questions, comparisons and long-tail variants from a single seed keyword.
Our process
A structured, transparent and measurable process — from the first audit to monthly reports.
We analyze the site in depth: structure, content, speed, indexing, link profile and your position against competitors. The result is a clear audit report with priorities.
We identify terms with real commercial intent — from broad industry terms to long-tail searches specific to your niche — and organize them by page and topic. See the keyword research guide.
We build a tailored plan: which pages we optimize, what content we create, which technical issues we fix and which link building campaign we run.
We optimize existing pages, publish new content, fix the technical side and place SEO advertorials on relevant sites — everything documented.
We track rankings, organic traffic and conversions in Google Search Console and Analytics. You get clear monthly reports and we keep adjusting the strategy.
SEO vs. paid ads
Google Ads and SEO don’t exclude each other — but their economics are fundamentally different.
| Criterion | SEO | Google Ads |
|---|---|---|
| First results | 2–3 months | immediate |
| Cost per click | 0 — organic traffic | you pay for every click |
| What happens when you stop | rankings and traffic tend to hold for a while | visibility disappears instantly |
| Effect over time | accumulates and compounds | constant, as long as you pay |
| User trust | many users trust organic results more | the “Sponsored” label can reduce clicks |
| Visibility in AI search | optimized content can be cited by AI | ads don’t earn citations in AI answers |
Illustrative model of the shape of the curves (the same monthly budget in both channels), not a promise of results. For figures specific to your niche, use the SEO vs Ads ROI calculator.
A balanced strategy: Ads for immediate volume on one-off campaigns, SEO for an asset that grows month after month. For more on budgets, read our guide on how much SEO costs.
Who it’s for
Category architecture, product page optimization, Product structured data, mobile speed — from WooCommerce to custom platforms.
Service pages that rank and convert, authority content, strategies for long decision cycles.
Clinics, practices, repair shops, restaurants — complete local SEO: Google Business Profile, citations, reviews, area pages.
A YMYL (“Your Money or Your Life”) niche with high expertise standards: accurate medical content, credible authors, strong E-E-A-T signals.
Project and area pages, local content, authority through industry publications.
Courses and programs that show up for searches with enrollment intent, built on a topic-based content structure.
Romania and abroad
This site, our guides and our tools are available in English and Romanian, and we collaborate online. Whether you run a business in Romania, want to enter the Romanian market, or run a Romanian company that wants customers abroad, we optimize for both — including multilingual SEO with hreflang. See our international SEO services →
Content, reports and communication in both languages, with separate versions for each market (hreflang, structured data, sitemap).
We work remotely, with access to your data (Search Console, Analytics) and online meetings — it doesn’t matter where you are.
We invoice in RON (Romanian lei) or EUR and accept bank transfer, with a transparent quote and clear deliverables. Request a quote →
Why Succes SEO
We don’t depend on middlemen: we place SEO advertorials through a broad network of sites across varied domains — news, business, lifestyle, health, travel, auto and more. The right thematic context for every client.
We optimize for classic search and for AI search engines at the same time. When customers ask ChatGPT or Perplexity, your content has to be the source — learn how GEO works.
Clear deliverables, monthly reports on real data and full access to your data at all times.
We work in WordPress, WooCommerce and custom PHP platforms. We don’t just recommend — we implement.
No risky schemes, no shortcuts that attract penalties. We build digital assets designed to withstand algorithm updates.
Founder · Succes SEO
Founder of Succes SEO and a faculty member at Artifex University, Faculty of Marketing. He holds a PhD in engineering and management in agriculture and rural development (USAMV Bucharest, 2024), has over 10 years of experience in adult professional training, and has papers published in Web of Science-indexed journals and conferences. He has run the digital marketing agency Succes Grup since 2018, works with SEO, web development (WordPress and custom platforms) and digital publishing, and personally coordinates client strategies. You can find more about his background and projects on his personal website.
From the SEO blog
We regularly publish practical guides on SEO, GEO and site speed. See all articles or look up a term in the SEO glossary.
Internal linking explained: how to design site architecture, choose anchor text, find orphan pages, and direct authority toward the pages that bring revenue.
Pages not indexed in Google Search Console: what each status means, how to find the cause and what to do, from noindex and canonicals to Crawled, not indexed.
Search intent explained in practice: the four types, how to read it from live Google results and which page to build for each one, with examples.
FAQ
Below are the most common ones. The FAQ page has all the answers, organized by category. Or press Ctrl K and ask directly.
SEO (Search Engine Optimization) is the process of improving a site technically, structurally and in content so that it ranks higher in Google’s organic results. It includes three pillars: on-page SEO (content and structure), off-page SEO (authority and link building) and technical SEO (speed, indexing, structured data).
Google Ads brings traffic instantly, but you pay for every click and visibility disappears when the budget stops. SEO builds organic traffic that accumulates over time: the investment of the first months can keep bringing visitors for years, often at a lower cost per customer.
First improvements usually appear within 2–3 months, and solid, stable results within 4–8 months, depending on niche competition, the domain’s history and the resources invested. SEO is a long-term investment with effects that compound.
Cost depends on the size of the site, market competition and goals. We work with tailored monthly retainers and with one-off projects (SEO audit, advertorial campaigns). Request a quote and you will receive a transparent proposal with clear deliverables. We also publish a guide to SEO pricing on the blog.
No — and no honest agency can, because nobody outside Google controls its algorithm. What we do commit to is a professional, transparent and measurable process: a rigorous audit, correct implementation, quality link building and reporting on real data.
GEO is the optimization of a site for AI-based answer engines (Google AI Overviews, ChatGPT, Perplexity, Claude). We structure content, schema.org data and brand authority so that AI systems are more likely to cite you as a source when users ask questions in your field.
The audit covers four areas: technical (speed, indexing, Core Web Vitals, structured data), on-page (content, metadata, structure), authority (the backlink profile) and competitor analysis with keyword opportunities. The deliverable is a prioritized report with concrete solutions.
Yes: online stores (WooCommerce, PrestaShop), business and service websites, content portals, local businesses, custom PHP platforms. The strategy adapts to the platform and to the business goals.
Yes — and arguably it matters even more. AI engines tend to draw their answers from the content of authoritative sites: exactly what well-done SEO builds. Well-optimized sites have a better chance on both fronts: classic Google rankings and citations in AI answers.
Techniques that comply with Google’s rules: real content for users, editorially earned links, legitimate technical optimizations. The opposite — link schemes, mass-generated content, cloaking — can bring short-term gains, but risk penalties that erase months of work. We use white-hat techniques only.
Send us your website address and we’ll reply with a free initial analysis and a concrete SEO strategy — no strings attached.